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From Zero to Foundr Podcast

May 28, 2021

What’s the fastest way to find your business idea? Simple: Identify, and solve a known problem. 


Just ask Jennifer Abernathy, whose light-bulb moment came during her daily post-hot-yoga struggle changing out of her sweaty activewear.


There’s got to be a better way!


With a little sewing, a zip, an old pair of leggings, and a determination to fix this problem, Jennifer created the first prototype that would take her on a 3-year journey to launching Axcess Athletics. 


In today’s episode of From Zero To Foundr, Jennifer discusses her incredible journey from building her own prototype, finding the right manufacturer (“I picked the wrong one the first time!”), and why she believes in a post-launch re-launch.


If you’re waiting for a sign to start your own brand, Jennifer Abernathy has this advice for you:


“Stop waiting, and just start...and always, ALWAYS have two manufacturers”.


Listen to learn: