From Zero to Foundr Podcast: 023: Shipping Dirt and Growing Loyalty with Shimo’s Mike Morgan

023: Shipping Dirt and Growing Loyalty with Shimo’s Mike Morgan

Aug 6, 2021

Dr. Mike Morgan never intended to turn his gardening hobby into a business. Over the pandemic, he’s built Shimo from the ground up and created an engaged customer base of green thumbs.

Shimo delivers organic garden kits straight to your door and offers kits to meet any gardening skill level. Mike has been able to quickly scale his plant product base while staying true to his belief in accessible gardening.

Listen to our interview with Mike to learn:

How a severe anxiety attack led Mike to garden
Why his followers demanded products before he had any
How he used Shopify to reduce his shipping costs
How the Start and Scale course gave him confidence
How he got 100 orders in his first month

Just like gardening, growing a business takes nurturing. Listen to Mike’s journey of turning passion into profit.

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