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From Zero to Foundr Podcast

Oct 22, 2021

A cancer diagnosis 5 years ago propelled Elle Halliwell to take control of her health. She researched acupuncture and discovered the benefits of ear seeds, which are needle-free acupressure seeds used to stimulate pressure points in the ear. Using her background in fashion journalism, she created an aesthetically pleasing ear seed and launched her company Auricle Ear Seeds in 2020. 


What started out as a passion project during lockdown has become a full-fledged business, and Auricle Ear Seeds is on track to generate 6 figures in revenue by the end of the year. 


Listen to Mollie and Elle discuss: 

  • How Elle’s naturopathy education gave her the confidence to market the product
  • The lightbulb moment of validating her brand 
  • Her disastrous first packaging delivery 
  • Advice on how to create a brand story that stands out to customers and media
  • Overcoming the post-launch lull
  • How she used Start and Scale at each phase of her business development
  • Why moving to Shopify was one of the best things she ever did 


Learn how Elle has channeled her passion for health and fashion into a premium therapeutic product.

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