From Zero to Foundr Podcast: 034: How a Cancer Diagnosis Led Elle Halliwell to Launch Auricle Ear Seeds

034: How a Cancer Diagnosis Led Elle Halliwell to Launch Auricle Ear Seeds

Oct 22, 2021

A cancer diagnosis 5 years ago propelled Elle Halliwell to take control of her health. She researched acupuncture and discovered the benefits of ear seeds, which are needle-free acupressure seeds used to stimulate pressure points in the ear. Using her background in fashion journalism, she created an aesthetically pleasing ear seed and launched her company Auricle Ear Seeds in 2020.

What started out as a passion project during lockdown has become a full-fledged business, and Auricle Ear Seeds is on track to generate 6 figures in revenue by the end of the year.

Listen to Mollie and Elle discuss:

How Elle’s naturopathy education gave her the confidence to market the product
The lightbulb moment of validating her brand
Her disastrous first packaging delivery
Advice on how to create a brand story that stands out to customers and media
Overcoming the post-launch lull
How she used Start and Scale at each phase of her business development
Why moving to Shopify was one of the best things she ever did

Learn how Elle has channeled her passion for health and fashion into a premium therapeutic product.

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