From Zero to Foundr Podcast: 037: How to Launch in 3 Weeks with Sarah Morrissey of Beau’s Biscuits

037: How to Launch in 3 Weeks with Sarah Morrissey of Beau’s Biscuits

Nov 12, 2021

Sarah Morrissey took her dog treat business from idea to launch in under one month. Her whirlwind journey started by looking to transition from a service business to a product-based business. In memory of her late dog Beau, she started Beau’s Biscuits, which sells dog treat baking mixes and donates a dollar to charity for every product sold.

Listen to Mollie chat with Sarah about:

How Beau’s Biscuits has grown from $50 to $600 in daily sales
How customer feedback helped her improve ingredient communication
Why it’s worth spending more on packaging
How to connect with dog-owner microinfluencers
How Start and Scale helped her build a customer avatar
Why founders need to know how to create social ads

Learn how Sarah is connecting to the canine community through customer engagement and strategic advertising.

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