From Zero to Foundr Podcast: 038: How a Handmade Tool Became a Global Product with Mark Boxer of 3 Footed Monster

038: How a Handmade Tool Became a Global Product with Mark Boxer of 3 Footed Monster

Nov 19, 2021

Mark Boxer had a problem. He needed a camera mount that could withstand the beating of motorsport videography while protecting his valuable equipment—so he built one. The 3 Footed Monster is an Australian-made magnetic mounting system perfect for content creators using iPhones for TikTok videos or production professionals securing monitors on location.

Mark waited 10 years to bring 3 Footed Monster to market, but after just one year in business, he’s built a worldwide customer base.

Listen to Mollie and Mark chat about:

How COVID-19 motivated Mark to launch a Kickstarter for 3 Footed Monster
Leveraging his background in motorsport and TV to build a customer base
Seeing his products used at the 2020 Tokyo Olympics
Getting featured on the Potato Jet YouTube channel
How he uses refunds as an accountability tool with his influencer partners
How the Start and Scale community helped him connect with an American manufacturer

Hear Mark’s journey on how he scaled a solution into a must-have tool.

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