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From Zero to Foundr Podcast

Dec 10, 2021

Mia Dickson returns to the podcast to share about her second successful business launch within 2 years. When we last spoke to Mia in early 2021, she talked about how the closure of her yoga studio forced her to start her own business. Through the training she received from Foundr’s Start and Scale course, she created a product that allowed for contactless sharing of business info called Social Dot


The success of Social Dot led to another business concept called Safe Banz, which sells waterproof wristbands that store emergency contact info about the person or pet. 


Listen to Mollie and Mia catch up and discuss:

  • Generating $10K in sales within 2 weeks of launch
  • The power of using TikTok for organic growth 
  • How Safe Banz became a TikTok certified channel in under 5 months
  • How she managed to get 2 wholesalers to sell Safe Banz
  • Expanding their customer market to all ages
  • How their customers are championing the brand organically 


Listen and learn how Mia uses a minuscule marketing budget to build a loyal community.

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