045: How to Crowdfund a Sunscreen Brand with Sarah Muir of Palm & Pine Skincare

Jan 21, 2022

Sarah Muir knows from experience that successful entrepreneurs need stamina. After months of crowdfunding, she had to fire her manufacturer right before the product launch. Sarah bounced back and found a better manufacturer that allowed her to launch Palm & Pine Skincare with 2 original formulations and control all intellectual property. Palm & Pine sells vegan, cruelty-free, and plastic-free natural sunscreen.

 

Listen to Mollie and Sarah chat about: 

• Why listening to The Foundr Podcast motivated Sarah to become an entrepreneur
• How Sarah’s passion for creating a sustainable brand guided all her business decisions
• The importance of being a “master Googler” 
• How Start and Scale helped guide their crowdfunding campaign to raise $35,000 AUD. 
• The decision to have a non-gender bias and monochrome brand
• How Palm & Pine sold out of their products within 2 months of launch
• Advice on email marketing, crowdsourcing, and much more…

 

 

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