From Zero to Foundr Podcast: 048: How to Start a Supplement Brand with Reever Botha of PuraU

048: How to Start a Supplement Brand with Reever Botha of PuraU

Feb 11, 2022

After studying business at university, Reever realized that the corporate world wasn’t his path. He found the Start and Scale course and used strategies from instructor Gretta van Riel to align his passion for health and wellness with business. Reever launched PuraU, a gut health supplement brand, at age 26. Within 3 weeks, he made $25K in sales and $500K in his first year.

Listen to Mollie and Reever discuss:

Discovering his passion after a failed stint in dropshipping
The strenuous process of finding a scientist and manufacturer
How to make a product that can legally make health claims
Using education on gut health to help engage and grow an audience
How the Start and Scale course helped him increase his email list 100% in 2 weeks
Offering a free gut health eBook as a brand-building tool
And much more supplement industry advice…

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