From Zero to Foundr Podcast: 054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations

054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations

Mar 25, 2022

Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop.

Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions.

Listen to Mollie and Emma Discuss:

Going from 8 part-time jobs to owning her own business
How the Start and Scale course helped her relaunch Bolton Creations
How the Instagram Domination course helped her learn how to work with macroinfluencers.
How a Married at First Sight influencer helped build her waiting list
What does she look for in an influencer
Why the wedding industry is quiet online
The danger of "paid partnerships"
Why you need to track everything
And much more small business advice…

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