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From Zero to Foundr Podcast


May 6, 2022

Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The swimwear is made from recycled yarn from ghost fishing nets in an entirely closed-loop system. After a successful launch, Allie is building Tama Swim, a brand synonymous with an ethically-conscious mission to preserve the beaches and oceans where swimwear thrives. 

 

Listen to Mollie and Allie discuss: 

  • How the Start and Scale course helped her find an ethical manufacturer
  • How her real estate experience transitioned to ecommerce 
  • Creating a pre-launch giveaway to build newsletter subscribers
  • Choosing to be 1% of the Planet company   
  • How a product launch can validate an idea 
  • Juggling a 9 to 5 role with a side hustle 
  • How to set a schedule and goals 
  • And much more product launch advice…

 

 

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