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From Zero to Foundr Podcast

May 27, 2022

Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand. 


Listen to Mollie and Samantha discuss: 

  • How her background working at Vogue and Marie Claire inspired her research 
  • The 9 months manufacturing process
  • Spending over a year building her Instagram presence 
  • Creating vegan collagen from scratch 
  • Obsessively listening to Nathan Chan and Gretta van Riel 
  • How she manages her full-time job as a journalist and mother
  • Creating a logo that would fit the bottling and packaging
  • How lilac became the color icon of Naked Sundays 
  • Winning the 2022 Mecca Beauty Innovation Award 
  • Susutaining their growth and future products
  • And much more skincare business advice…




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